Jamie's had many successful music videos throughout his career, however he has had one music video that he is most famous for and that is the music video for 'Just' by Radiohead. (1995) This is one of Jamie's most successful videos, as well as Radiohead's most successful song. The video became more popluar than the song due to the video being very unique. It is rare that a music video features a almost cliffhanger ending, where the audience does not find out the cause of the end of the video. The video has no diegetic sound but does include subtitles to allow the audience to know what is happening.
Jamie also made another very memorable music video which is one of the best music videos of all time. The music video for 'The Scientist' by Coldplay (2003) has a very different structure, as it has a reverse narrative. In the video Coldplay's lead singer Chris Martin appears to be singing the song in normal speed walking backwards in slow motion. This means he had to learn the song backwards to be able to put this off, which took him a month. The video is also Chris Martin's girlfriend who dies towards the end of the video in a car crash. However because the story is shown in reverse this means that the car crash is the start of the story and the opening shot of the music video is the end of the story. The music video won many awards including MTV Music Video Award for Best Group Video and was nominated for Best Short Form Music Video.
Jamie Thrave's most recent music video is by a less know group called The Japanese Popstars. The song is called 'Song For Lisa', and the video is about a relatively young woman who is looking back at a day she had as a kid when she was a little girl. This revisits the places that she when that day and looks at how she has changed from past to present. At the end of the video it reveals that the woman becomes a prostitute, which is also a shook because throughout the whole video the director has tried to portray the woman as very reserved and shy, however in the final shot the girls attitude has changed and now she is almost a different person than she was throughout the rest of the video. All the video is in slow motion which I think adds to the effect of the video and makes it seem more dramatic, which is done intentionally. Jamie Thrave's focuses of the sound of the music very careful and represents a video that matches the song. I believe he does this very effectively throughout his catalogue of music videos ranging through many different genres.
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