The 1984 - Profile

The 1984 is a independent British band that makes music in the style of indie music. the band is very small and pretty unknown so there is not that much deatial about the band and their history. 

The band is from London and they are all a group of friends that decided to start a band up. These are the four members in the band nd a picture of them all. 
-Steve Holbrook - Vox & Guitar

• -Rob Power - Bass & Vox
• -Gaz Sutherland - Lead Guitar
• -Ben Tweedy - Drums

This is a link to their myspace account which has the rest of their music on there.

https://myspace.com/thebandis1984/music/songs

Finding Our Chosen Song

To find our chosen song we used a website called unsigned.com. This website allows unsigned small artists to upload their music to the website to hopefully get noticed or are able to get as much people listening to our music as possible. The song is by a band called 1984, and the song is called 'Green Eyed Monster'. We realised that our first chosen song would not be suitable for the type of video that we wanted to create, so while further looking we found this song and we believe that due to the songs upbeat indie we can make a good music video that compliments the sound of the song.

Record Labels - Major/Independent

A Record label is a trademark that is used when associating theirselves with music and music videos. a record label markets the song and artist and assists them with all the aspects of the process of making a song or album, such as the production, distribution, marketing and promotion. Record labels have the financial capabilities to fund all the aspects of the artist to try and make them as successful as possible to make more money.  Record labels also enforce copyright on the artists songs, music videos etc. In recent times copyright is stronger than ever as it is very easy to download artists music for free and upload their music to sites like Youtube.

Record labels can be a variety of different sizes, their are independent labels, small labels or mini labels, and then major labels. The three main major record labels are Universal Music Group, Sony Music Entertainment and Warner bros Music Group. These are the biggest Major Record labels and they dominant the music industry.




There are also Major independent labels. These labels are the biggest of the independant records and are owned by the major labels. The main major independent record labels are Columbia, Island, Virgin, RCA and Syco. These labels associate wth a small number of acts by focus is detal on these acts.

Purpose of a Music Promo

A music video is mainly used to advertise the single that the music video is for. By having a music video the single can become more popular mainly through online social websites such as Youtube and Vimeo. Many mainstream artists now have their music videos featured on Vevo. Vevo is a music video website who also show their videos mainly through Youtube. Vevo music videos get some of the highest amount of views of any Youtube video and they are regular shown on the home screen of Youtube, allowing most people that go on the Youtube site to be able to see the music video, making it available to see from a very broad audience, to gain more popularity for the song.

For smaller artists/bands, by making a music video this has sometimes greatly improved the popularity of the smaller band or artist. Some music video have gained bands a great amount of attention or even sometimes have become bigger than the artist. An example of this in the music video for OK Go - 'Here It Goes Again'. 

This video was very famous as the idea for the video is very simple yet original. This video features the members of OK Go doing a dance routine on treadmills. This music video currently has 50 million views on Youtube and it was shown on VH1's Top 20 Countdown in the dame week. The music video won the award 2007 Grammy Awards for the Best Short Form Music Video.

Audio Clip Of Our Chosen Song.

<iframe width="640" height="360" src="//www.youtube.com/embed/tHyPAZkwpzk" frameborder="0" allowfullscreen></iframe>

Finding The Right Music

For our music video we need to select a song that is non copyright, this means that we can use the music without getting into problems with the record label and artist. For this there are multiple websites that we could use to do this. A good site that only presents non copyright music is www.unsigned.com. this site is great for finding non copyright music and it allows you to contact the artist of the song to ask for permission to use the song. This is done by email straight to the artist or their record label.

Another website that is good for finding music is 8tracks.com. This website is different to unsigned.com because it shows both copyright and now copyright music, but on 8tracks you can look at specific music genres in fine detail, so you can find a fine genre of music that is fitting to the type of music that you want to use for your music video. This website will show you a range of songs in a playlist that match the specific types of music that you have searched for. For example if a person searches for songs in the hip hop genre, it then goes into sub genres so you can find a more specific type of hip hop. 

A final website that is also very good for finding music is Soundcloud.com. Soundcloud is a social music website that allows any user to upload their music unto to the website, meaning that there is a vast amount of music on the site that can be listened to and downloaded straight from the site free of charge. If someone wants to use another users or artists music on this site, they can contact the artist of that music straight through this website via direct messages. 

When contacting the artist for permission to use a song, the artist or record label will need to know why you want to use that song, and they will also want to know is this song or video going to be posted anywhere that can be seen publicly, such as on Youtube. If the person only wants to use the track privately then the artist or record label will normally have no problem with this. However is the song is going to be posted on the internet this means that anyone can steal the track and the artist or record label will receive no revenue from it, meaning they make no profit.

An example of a email that you would send to an artist is; 

'Hello, we have a project in A-Level media studies to create a music video, and we like this song and we are interested in using it for our music video. With this music video we will be showing it in our class but we will also be posting it on youtube so that the examiners can mark it. I have emailed you to ask for possible permission to use your song in our music video and we would be very grateful if you allowed us to use this song.'

Non - Copyright music

Copyright music is music that is made by a artist or person, that is regulated so that other people cannot copy, distribute, change or sell that piece of music. By copyrighting this piece of music, it is clear that only the creator has permission to use that music and others have to ask for permission to use that sound clip. The copyright is usually put in place by the record label to not allow people to use the song to make a profit.

Non copyright music is music that is created by artists that have not placed copyright onto their music, allowing other people to use their music as long as the artist receives permission from the person trying to use the track, this way the person trying to use the track cannot get in trouble for using a track that has copyright on it. A person can get in to trouble for using a track has copyright laws on it, in the UK using copyright can only lead to a civil matter, instead of in the USA using copyright music can lead to a criminal matter. this is where an individual can be prosecuted.

Music Video Analysis : Joey Bada$$ - Waves

Waves is a single by Joey Bada$$ released in 2012. Although a video full of pure cinematography, the cinematography does show a story of a 17 year old teenager, how by day is a normal teenager, who goes through everyday activities of a teenager such as school and hanging out with friends. The video clearly shows that Joey is experiencing the same emotions as normal teenagers such as boredom in school and happiness when hanging around with friends. But as night Joey is a famous rapper who is performing at a concert infront of fans. This music plays a true story as this is what Joey's life is like at this moment with balancing school with his rap career. Some of the scenes match in time the lyrics of the song, presenting this video and song as a story. The cinematography in this video is all shot in new york boroughs such as Brooklyn and Queens which is show in the music video when Joey and his friends are on the subway. I believe the style and flow of the video matches the style and flow of the song as being a very chilled song. In many parts of the video the shots have been shot in slow motion, and others and shot in real time, might may represent slower and faster parts of Joey's life.

The Brief

Task is to produce:

• To create a music video promo
• Up to 5 minutes
• Either working on your own or in a group of up to four member

We also need to produce

• A digipak (Six Panels) for its release on CD
• A magazine advertisement for the digipak

In addition to your promo video you will have to produce

• A critical evaluation