Key Music Video Conventions

A music video has key conventions, these features were identified by Andrew Goodwin   Key Features of a music videos was identified by Andrew Goodwin in Dancing in the Distraction factory. Which are the following:

• Music videos demonstrate genre characteristics
• A relationship between lyrics and what is on screen
• A relationship between music and visuals
• The demands of the record label will include the need for lots of close ups of the artist
• There is a frequently reference to the notion of looking and particularly at half naked women
• Often an intertextual reference