Focus Group On Our Target Audience - Evaluation

To find out feedback from our ideas for our music video we carried out a focus group so that we could discuss ideas with people that fit into our target audience of an age group of roughly 14-25 year olds. This demographic is based on the genre of music which is alternative indie rock, which we believe appeals to the age range of the demographic that we have chosen. To gain feedback, we introduced our ideas to some students and then discussed what they thought about our ideas. After discussing our three initial ideas, it was clear that the students where more in favour of our idea one, which in the idea about the spin on the childhood story Little Red Riding Hood. This idea is the one which we felt would work most with the genre of song that we have chosen to use. So from this feedback we have decided to use the Little Red Riding Hood idea for our music video. This means that we can get started on properly planning and then begin to film for our music video.