Album Advert

This is the album cover that we created for the promotion of our album. We created this advert with the desire to use the same picture for both our advert and our album cover in order to gain brand recognition. We used this image as the cover of our advert because we thought it would appeal to our target audience demographic which is boys ged 14-18. we wanted to create an impression that our music would appeal to boys who were: individual, something of a loner, slightly rebellious, working class, casual is dress sense and with a zany sense of humour. The pose suggests confidence and slight aggrestion. This music is slightly 'in your face', and is individual and is unlike anything that you've ever heard before.

Most music at this age demographic is advertised in a gritty, urban environment. This is particularly true of rap music. We deliberatly chose a rural environment with trees in the background to show a degree of individuality and something that would grab the viewers attention.

The trees symbolise that fact that most people are not individuals and all dress, think, act and behave in that same manner. our artist and our public are not like that other 'trees', they are individuals who stand out and have the courage to be different.