Director Case Study - Emil Nava

Emil Nava began work in the film industry as a runner boy for production companies. This introduced him in the film industry and allowed him to work his way up through the business. After working as a runner, he graduated to become a assistant director, which allowed him to manage the video shoots. He then began making adverts for big companies. Even though adverts obtain a higher production value and pay, there is a strict limit on creative freedom which Emil did not enjoy, so he then began to make music videos. Music videos allow a lot of creative freedom so Emil could base a music video on whatever he liked. Emil started by shooting videos for independent record label making relatively low budget music videos with budgets low at £5000.

Emil freelances for OB management, and their aim is to nurture talent and match to right director with the right artists. This was Emil Nava's first release music video for a independent record label from the group Kid British with the song 'Our House is Dadless. In this video Emil showed good knowledge of a music video and was able to create a well done music video for an upcoming group. The video was made on a relatively low budget of £20000. To cut down costs, Emil casted local people to be extras in the video. The whole filming process took only a day and took 2/3 days to edit. This video also very simple looking, allowed Emil Nava to become more popular and branch out to more famous artists to expand his workload. 

Emil now has worked with artists such as Rita Ora, Jessie J and Ed Sheeran, and has made multiple videos for these artists because of his style of making videos. Jessie J has been a artist that Emil has worked with now many times, and every time the video that Emil creates has been a big success. The first music video he directed for Jessie J was the music video for her single 'Price Tag'. (2011)

In this video, Emil shows Jessie J to be a 'good girl', using many bright colours to make Jessie J be perceived as a good girl to allow her to be popular with a young aged audience. He uses the upbeat, feel good song and then matches the sound with the visuals by using quick cuts between shots.
This video and the song became very popular. The song was number 1 in nineteen countries and has sold 1,070,000 single copies as of November 2012.

Another music video that Emil did for Jessie J was for her single 'Do It Like A Dude'. This video shows a different side of Jessie J, a more naughty, promiscuous side to her. This video is very dark and raw with images of nudity. This gave Jessie a change of identity are allowed her to branch out to a wider audience.