What Is A Digipak?

A digipak is a packaging type used normally as an artists album which is used to store the CD in and also display artwork to do with the album theme. A digipak is also often used as a limited edition or deluxe version of a album as they involve much more detail than a regular CD case. The artist can choose what they want to feature on the digipak to allow the packaging design to be very personal. Some digipak's have been considered as artwork as some has been designed by famous artists such as Andy Warhol.

This is the digipak for Rihanna's album Loud (2010), and the album got many positive reviews from critics for the 'upbeat material and Rihanna's vocal  performance.' The album reached number three on the US Billboard 200 chart and sold roughly 200,000 copies in the first week of it's release and of the end of 2011 sold 5.7 million copies worldwide.

The digipak for this album is well designed and though tout. Firstly I noticed that the title of the album is almost a juxtaposition to the design on the digipak. The album is called 'Loud', however the theme of the digipak seems to be very pure and innocent as Rihanna is wearing a light colour dress and is walking through a rose bush. The colours on the album are very rich such as the predominant amount of red of the album, such as Rihanna's hair and the roses on the six panel package. The album is a two disk edition, so it means it has two places for the CD's to be placed. Both of the CD's are designed in the same way having a rose on each of the CD's to carry on with the theme of the flowers. The colours of the roses on the CD's are different to the colours of the roses on the six panel digipak as the CD's match the colour of the dress Rihanna is wearing. Throughout the digipak there is a goodamount colour coordination.