This album cover was hand picked by Kendrick Lamar as the picture shows so much about his life as a self portrait and how he was raised throughout childhood. The album cover is set out as a polaroid picture to show the age of the image, it also gives the album cover a vintage look. The picture explains a lot about Kendrick's life, in the picture are two of Kendrick's uncles, and to the far left is his grandfather, and in the centre is Kendrick when he was a baby. The eyes of his family members has been blacked out Kendrick says for 'personal reasons', but in the album her explains how both of his uncles are in prison and his grandfather passed away but he was a criminal is his younger days. The uncle that is holding Kendrick is showing a gang sign, showing how he was involved in delinquent activities. Kendrick is the only person in the picture that hasn't been blacked out to show innocence since he is just a child.
The items in the picture also tell a story about Kendrick's life as there is his baby bottle on the table, next to a 40oz bottle of beer, explained in the album how member of his family members were alcoholics and he was being openly exposed to this even when he was just a baby.
The text on the album is handwritten, similar to how people would write on polaroid images, giving it a very unitdy look as it looks like is has been done really roughly. There is also many marks and rips on the album cover to show how the picture is very grubby, old and hasn't been stored well.
The album cover for this is very effective as is shows a peek in Kendrick's life before even hearing the album, this allows the user to almost enter Kendrick's life throughout the album.
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