Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products? 

For this evaluation question we constructed a comparison between still shots of scenes from our music video 'Green Eyed Monster' and stills from popular music videos that we thought would have similar cinematography within them. In these comparisons we also compared the genre conventions of our music video compared to the conventions of the example music video we have used such as props e.g. guitars and microphones.

This is a more close up shot of the main band member/front man performing in a music video. Including the wide shot of the whole band, this shot is used to focus on a particular member of the band. These shots can be still or moving shots. This type of shot shows the band members playing their instruments. This shot is used a lot in many genres of music as it allows the viewer to get a closer look at the band members so that the visual connection to the band members them is greater than wide angles shots.

This is a shot that we used regularly in our music video which is a guitar close up with is used very frequently as a convention of music videos. It shows the band members using instruments so it is not used in as many pop videos as they do not include a band with using instruments instead of computers and other technologies. This convention of band members using live instruments is predominantly seen in then indie and rock genre of music videos. With this shot, we synced up the guitar playing to the music to seem as the guitar player was really playing to the song.

This is a shot type which shows the entire band also normally predominantly used in music where there is a live band. This shot shows them as they are all performing together normally as quite a wide shot. The main man of the band, most likely the main singer, is always standing in the middle of the shot as the other band members stand behind them, usually symmetrically. The drummer normally features behind the lead singer, however in our music video we did not use a drummer.
This type of shot is not only just used in music video as well as in TV and Film. This type of shot of two characters walking towards each other is normally used in narrative including two characters, who are in a relationship or about to show affection to each other but hugging or kissing etc used in romantic context. This is the case in our music video as the two characters are starting a relationship and this shot is where they meet up and hug.
This extreme close up angle shows the phone being used which is a convention seen in many different types of music videos for many reasons. One of the main reason this close up angle is used in music video is that is it normally specifically placed there for product placement.  In the comparison screenshot the phone is used to advertise the brand of a Windows phone. We placed this shot in our music video as in shows an important part of the narrative as it introduces the Wolfs girlfriend 'Little Red' seen at the top of the phone.

This is a very intimate shot type as is shows a close up of only the main band member. This shot is a very popular convention used in all types of genres of music video, as is allows the viewer to connect to the main member of the band as they are looking directly into the camera while lip syncing to the music. In shot types like these,the viewer focuses more on the words and content of the song as there is less on the screen to focus on thus diverting their attention to the song instead of the visuals. 

This is one halfd  digipak design and when comparing it to other digipak designs from artists within the same music genre as ours we saw that our digipak follows many of the popular digipak designs from other artists. The digipak includes many features seen on popular digipaks designs, such as Twitter and Facebook images, advertising fan pages. The middle panel on the digipak is an image of the main member of the band and the narrative, The Wolf. On either side of that image are too images which are very similar so that the digipak is symmetrical.

This is the outside of our album which includes three main images. The front cover is the image of the Wolf in the forest which we chose as the front cover because the image is a juxtaposition between the bright light on the Wolf and the dark woods behind his showing him as a 'Lone Wolf' The middle image is the back cover and it has the song list on it same as all popular album covers. The picture on the left is a picture of the full band including tags showing the band members names. Many of the pictures on the digipak are connected including similar themes from locations that we also using for the filming of the video.