Evaluation Question 2

How Effective is the combination of your main product and ancillary tasks(DVD Digipak, magazine advert)?



There are distinct connections between our music video and our digipak and magazine advert, especially between our album digipak and album advert. This is because we have used the same image for both of them to gain brand recognition for our album. We have manipulated the album cover image using an effect on Photoshop so that although it is that same image as the album advert, it is a manipulated image. By doing this we created an image that will be recognised at being our particular brand. An artist that has recently done this is Pharrell, for his album cover and all his marketing adverts  he has used the same image to create a memorable album cover that people recognise because they see it in all types of media and the image becomes memorable in an audiences head. This was what we tried to aim for when designing our album cover.

Another similarity between the digipak and the advert is that the text colour scheme on both images are very similar and distinct. We did this to catch the attention of someone in a shop who sees our album cover or someone reading a newspaper or magazine who might be interested in our album due to the design of the album cover, this is what we hoped to achieve with our album cover.

We also filming much of our music video and took pictures for our digipak in the same location. This keeps the general theme of our digipak and music video the same so that they are both linked to each other so that someone who sees the digipak can see a constant theme throughout our digipak, advert and music video.

Our music video links well with our digipak and advert, there are many shots in our music video that are very similar to the framing on images within our digipak. In particular in the shots where the wolf is lip synching, in many of these shots they are shot as mid shot, which is how the album cover image is framed. Another link between the digipak and the video is the constant reappearing figure of Little Red Riding Hood throughout the digipak and video. This is another memorable aspects that is featured throughout our music video which allows an audience to relate the music video to the digipak.

Our digipak has a simple design and follows many conventions of album covers and digipaks within the same genre of indie music that our music fits into. Album covers of indie artists are normally quite plain, featuring single images of the band members, especially in the case of a debut album like ours. Our digipak includes pictures which introduce the members of the band with tags showing their names. Our digipak also features some information about the band such as Twitter and Facebook tags allowing people who like our music to follow us on social media websites.