Evaluation Question 3

What have you learned from audience feedback?

This is a image that I created using a website called Wordle. To create this image we watched old research videos that we had created such as our ancillary tasks, vox pops and focus group. By watching them we picked out words that had been used in our videos and them imported them into the website. Words that had been used more frequently appear bigger on the image, as they are more popular. this allowed us to see what the people we used for our ancillary tasks preferring in music videos. So by using this picture we could include certain aspects and conventions from the image so that it could appeal to the widest demographic, which is what most artists would aim for and we have done that same.

These are screenshots from the vox pop we made back in October, for this vox pop we asked different people about their opinions on music videos. From this we got ideas on what type of ideas we should use when brainstorming trying to create an idea for our music video. By asking a variety of different people who all have different opinions, we were able to create a music video that would hopefully appeal to the widest audience possible. This is effective because it allowed us to see what different audience members prefer in a music video which affected the ideas that we came up with. 

Once we had filmed the vox pop, we were able to come up with possible music video ideas that we could then ask a focus group to find our their opinions on our ideas. 

This was our focus group where we asked these two students about their opinions on our music video ideas. In this video we demonstrated three ideas to them explaining the ideas, then would discuss on what their opinions were on our ideas. After demonstrating our ideas it was clear that the two students preferred our third idea which was the idea about creating a spin on Little Red Riding Hood. From this focus group we were clear on the final idea we were going to use for our music video. Although we tweaked the idea slightly after this focus group, the focus group was still useful to see what idea the students warmed to the most which gave us confidence in our idea. 

This was the audience feedback to the rough cut of our music video which we showed to a group of media students applying for higher level media studies. All the students had different capabilities and different ideas and views on our music video rough cut and this was the feedback that we got from that day. This feedback was the most useful as they criticised our music video by identifying the faults in our video so that we could correct them before creating a final cut of our video. By analysing this feedback we then knew what we had to do to improve our music video.